This week's feature brings you Qasim Majid, CEO of Wow Group of Companies, a name synonymous with cross-agency collaboration, digital transformation, and purposeful tech. With a career spanning over two decades in the digital sector, Qasim's approach is rooted in service-first leadership and values-driven growth.
Help First, Without Agenda.
Leonard Chin
What's an instance when a relationship led to a big win or a really great opportunity for your business?
Qasim Majid
My first principle in relationships is simple: stop selling and start helping. Helping builds trust. Trust opens doors. Deep relationships are never transactional. The law of reciprocity only works when you give without intent, with a genuine desire to create value for someone else.
A great example comes from one of my tech agencies, Wow Group of Companies Ltd, that provides agency to agency development support. An agency owner approached me in a difficult situation. A freelancer had taken 80 percent of the fees but delivered only around 30 percent of the project. The agency was now at risk with a major client. He was stressed, embarrassed, and unsure how to recover.
I told him not to worry. Whatever budget he had left, we would use it to complete the project properly and protect his relationship with his client. No contracts. No negotiations. Just support.
We treated it as a loss leader, purely to help him out of a difficult position. Within a few days of starting the work, he came back to us with four additional projects. Those projects more than compensated for the initial commercial sacrifice. More importantly, it turned into a long-term partnership built on trust.
That relationship did not start with a pitch. It started with empathy.
Over-Communication Builds Trust.
Leonard Chin
What's your daily/weekly routine for maintaining relationships that help your business?
Qasim Majid
I believe relationships with your team are even more important than relationships with clients. Your team are the ones building, nurturing, and protecting those client relationships every day.
Every morning we hold a 9:15 stand-up. We share updates on the business openly. I consciously try to speak less and listen more. I offer experience and perspective where helpful, but I let the team own the decisions. Ownership builds confidence and loyalty.
I also believe in getting to the truth quickly. The longer a problem sits unspoken, the harder it becomes to solve.
Communication is everything. Even when there is no update, you must update. With clients and with staff. Silence creates anxiety. Transparency creates trust.
Over-communication is not a weakness. It is one of the most underrated leadership strengths.
Truth Over Comfort.
Leonard Chin
What tips would you give to your younger self around relationships and how they impact business?
Qasim Majid
Always tell the truth, no matter how uncomfortable it feels. Clients may not always like the truth, but they will always respect you for it. Short-term comfort destroys long-term credibility. Honesty builds relationships that last.